About Us

Express Black Excellence Through Pride-Inspiring Finds.

We're proud to celebrate the legacy, resilience, and brilliance of Black culture every day- not just on June 19th. Our store was created to honor the spirit of Juneteenth and keep its message of liberation, unity and progress alive 365 days a year. Explore apparel, art and goods that empower, uplift and inspire. Whether you're commemorating history, supporting Black excellence, or simply expressing pride, we're here to help you do it boldly.